A middle-aged man with short dark hair smiles contentedly while hiking outdoors. He wears a bright lime green jacket with blue backpack straps visible. The golden hour sky creates a warm, uplifting mood of adventure and optimism.

Personal loans built on real relationships

Lendmark, headquartered in Lawrenceville, Georgia, was founded on the guiding principle that personal relationships are truly the foundation for each interaction. Our lending solutions support customers through life’s planned and unexpected moments, because nobody wins unless we both win.

A confident young Black woman with natural curly hair stands behind a wooden desk in a modern office, smiling warmly. She wears a lavender sleeveless blouse and gray pants. The Lendmark corporate logo is visible on the white wall behind her.

Your personal lender of choice

  • Partner of choice

    We view our customers as our partners and focus on building long-term relationships to help them meet their financial needs now and in the future.

  • Lender of choice

    Our employees strive to build relationships with you and deliver exceptional service time and time again.

  • Employer of choice

    We’re guided by a commitment to hire extraordinary talent with the right expertise and offer them a one-of-a-kind culture and exciting career path.

Superior, reliable and consistent service that makes a difference

  • 520+

    Community branches and growing

    With branches rooted in your community, we provide a personal, one-on-one experience and fair funding for needs like repairs, medical expenses, or unexpected financial gaps.

  • 30

    Nearly 30 years offering financial help

    We’ve spent years earning our customers’ trust by putting relationships first. Alongside a wide range of tailored loan solutions, it’s our consistent care and personal approach that keep customers coming back.

  • 500k+

    Customers and counting

    We value each customer and strive to know everyone by their name. Our customers describe us as “friendly, helpful, awesome, and professional.” It’s our privilege to develop a trusted, personal relationship with you in the communities we serve.

  • 24

    States from coast to coast

    We continue to expand our footprint across the United States to reach and support more customers, auto and retail business partners who we are fortunate to serve.

“Competitive rates and excellent customer service. They offered me a variety of options and helped me choose the one that best suited my financial situation.”
Emily Chen
Lendmark Financial Services storefront on a spring day with red brick walls and beige stucco displaying the company name. Large windows show loan promotional signs, and a pink magnolia tree in bloom frames the welcoming entrance.

Our history

Lendmark debuted in 1996 as a subsidiary of First Liberty Bank of Macon, GA with four branches. In 2000, First Liberty Bank and its subsidiaries, including Lendmark, were acquired by BB&T of Winston-Salem, NC. Lendmark was sold by BB&T in the fall of 2013 to a private equity firm in New York, NY. In 2019, Lendmark was acquired by a group of investors including Lightyear Capital and Ontario Teachers’ Pension Plan, respectively, and continues to grow

Five Lendmark employees pose for a team selfie in navy blue polo shirts. Behind them is a decorative wall with a geometric leaf pattern and a "Huntsville" sign. The team displays warm smiles, conveying workplace camaraderie.
A smiling young woman with long brown hair in an olive blazer provides friendly customer service across a wooden desk. She faces an older woman with short gray hair in a bright, modern office with large windows and natural light.

Personal lending built on expertise and care

Our philosophy and approach set us apart from our competitors. We understand what it’s like to be on the other side of the table when life events strike – Compassion matters. We’re proud to serve you one-on-one to foster successful outcomes through small individualized loan solutions with fixed rates, terms and a payment that works within your household budget. Our trained, caring branch employees meet your immediate financial needs but also provide you opportunities to consolidate and pay off other existing debts. Our employees are highly trained and will walk you through the application and qualification processes, proactively looking for ways to ensure your loan fits within your household budget.

See what Lendmark can do for you

With our customer-first approach, we're here to provide exceptional service and reliable loan solutions.

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